Our Story
“Life is about compromise… but we never compromise comfort.”
A NOTE FROM THE FOUNDER
Joelle Jaguar was born from a deeply personal journey. One shaped by resilience, self discovery, and the chase of finding comfort in a body that often felt anything but.
I wanted to create something that reminded others that comfort isn’t a luxury, it’s essential. What began as a few simple ideas - candles, hot water bottles, gift boxes, and wellness products made to soothe both body and mind, has grown into a community built on care, connection, and empowerment.
Each product crafted with intention is designed to make you feel supported, seen, and gently reminded that how you feel truly matters.
JOELLE'S JOURNEY
Living with Endometriosis and Adenomyosis has shaped not only my life, but the heart behind this brand.
For years, I experienced pain, fatigue, and the frustration of feeling unheard. After being diagnosed in 2021, I made the decision to focus on holistic healing by exploring ways to live in with my body rather than fighting against it.
By Jaguar became my way to turn that experience into something meaningful and to help others that are in the position I once was in.
DESIGNED & MADE IN AOTEAROA
Joelle Jaguar is a brand based in Aotearoa and focused on effortless comfort, quiet confidence, and modern femininity.
Designed for real people, with real bodies, navigating real life - each piece is created to move with you, wherever the day takes you.
Mindful of fast fashion and the excess of clothing in today’s world, our approach is intentional and considered. Every garment is designed, cut, and made to order in Aotearoa, using thoughtfully chosen fabrics sourced locally and overseas. We create versatile pieces designed to be worn your way whether that's to be dressed up or down, in or out.
Our vision is simple: to create consciously made clothing that feels as good as it looks.
THE EVOLUTION OF JOELLE JAGUAR
By Jaguar, a brand born from my own journey with Endometriosis and Adenomyosis has evolved into something bigger. By Jaguar was created to bring comfort to those navigating chronic illness with tools used throughout my own journey like hot water bottles, candles, and self care boxes to support both body and mind.
As the brand grew, so did my vision. I wanted to create not only products that brought comfort but clothing that embodied it. I struggled to find clothing that felt comfortable on my body. Most pieces only added to my discomfort so I began creating my own: Clothing that moved with me, that felt soft, supportive, and soothing through any stage of my cycle. That’s where Joelle Jaguar was born.
JOELLE JAGUAR & BY JAGUAR
Different focuses but one philosophy: To empower you to feel comfortable, confident, and beautiful in your own skin.